Digital Agencies Weigh In on Snapchat’s Future as a Brand Platform

In the week that was, Snap Inc. went public in a long-awaited IPO boasting an eye-popping $22 billion valuation. Six years after Snapchat got its start as a Stanford University project, experts caution not to confuse popularity with profitability.

What does the future hold for Snapchat as a viable paid media platform? Read more from Adweek here.