What’s Cool? Brands Are Already Marketing Strategically to Gen Z

Scary stuff…teenagers and pre-teens. After Millennials, now roughly ages 21-35, comes Generation Z.

They spend 11 hours a day in front of one screen or another. They get their first smartphones at age 11. They love Snapchat, like Instagram, and use Facebook Messenger, but not Facebook.

What do they think is cool? A Business Insider article reporting on conversations with 60 Gen Z-ers has had more than 7 million views. Read it here.