Airbnb ‘Live Like a Local’ Ad Campaign is Misguided
What’s wrong with people visiting a destination’s top attractions? Choosing Airbnb over a hotel (or vice versa) doesn’t mean that tourists are wasting their time seeing famous sights. Read more.
How Prisons Became a Bizarre Tourist Mecca
From the Tower of London to Alcatraz Island to Philadelphia’s Eastern State Penitentiary, “dark tourism” is gaining popularity. Read more here.
Turned Off: How Brands Annoy Customers on Social
More than one-third of social media users surveyed say a lack of brand personality is a turnoff, but trying too hard to be funny is equally annoying. Study the survey results for Travel & Hospitality from the Sprout Social Q3 2016 report here.
Five Things We Learned at NATIVE 2016
Takeaways and predictions regarding the future of native advertising (called a “blockbuster” industry) at last month’s conference are found here.
Infographic: Why Visual Content Drives Engagement
Fill in the blanks: People retain ___% of what they hear, ___% of what they read, and ___% of what they see. Read and see more here.
4 Unexpected Ways Social Media Can Impact SEO
The author points out that a well-planned content strategy is one of the most important things you can do to drive traffic. Read several up-to-date tips here.
