[ Issue 21 ]
SLC: No Drinking, No Dining, No Fun…The Possibilities Are Endless
With an exercise in reverse psychology, Visit Salt Lake boldly sets the record straight in a destination campaign targeted at meeting planners. It launched at ASAE as a staged “picket line” of sign-carrying protestors claiming that “There’s Nothing To Do in Salt Lake.” Read more here.
Messenger Bots: What Are They, How Do They Work, And Why Should You Care?
Messenger apps are about a lot more than messaging. When it comes to brands using messaging apps for marketing it feels like we’re just testing the water — like social media marketing felt back in 2007-08 when people were just getting to grips with Facebook and Twitter.
10 Reasons Why Facebook Dynamic Ads Heralds a New Era in Travel Marketing
Last week, Facebook and Instagram re-launched an industry-specific product, Dynamic Ads for Travel. Following an initial version focused on hotel advertisers’ retargeting campaigns for region-based ads, the DAT will be applicable for destinations.
Solving the 10 Most Common Social Media Marketing Challenges
Why we’re on social, where are we going, how are we going to get there, and what we’re measuring are the kind of questions to ask and answer in drawing up a social media marketing road map. Nine more problems are addressed in this solution-focused instructional article; read more here.
6 Small Differences Between Average Content Strategy and Genius Strategy
Content marketing evolves a lot…and quickly. If you haven’t yet invested in an updated smart content marketing strategy, it’s time. Yesterday. Read more here.
People in the News
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