| Issue 6 |
How To Turn Your Entire Staff Into a Social Media Army
Starbucks gets it. Dell does it. Southwest Airlines is on board. Suggestions from strangers have stronger appeal than corporate ads — and word-of-mouth recommendations from friends and colleagues are especially well received. Read on to mobilize your army.
Blow-by-Blow Summary: The Evolution of Facebook 2015
You know how Facebook wants to answer the question, “Why would anyone leave their Facebook page?” The platform opened up purchases, facilitated video chat in instant messaging and branched into internal office communications. In 2015, Facebook moved the video marketing mountain, tested super-charging the ‘Like’ button and started indexing two billion posts. Get the highlights here.
CVB Turns to Fiction in Tourism Marketing with “The Joplin Undercurrent”
“Something they can put their hands on or wrap their minds around,” says Patrick Tuttle, referring to visitors engaging in “The Joplin Undercurrent” where he runs the CVB in this Missouri city. What is it?
A talented photographer and a mystery writer are collaborating on an incredibly innovative approach to drawing visitors into a local mystery story as it unfolds. Using actual local people and places in and around town, a compelling and dark narrative is designed as an interactive experience. The Joplin Globe newspaper sheds light on the project.
The Best Destination Research You’ve Never Seen
Do you think America’s appeal as an international destination is waning or rock solid? It’s entirely possible you haven’t seen this valuable international research for destination marketers. An annual survey from Destination Analysts, “The State of the International Traveler,” contains findings on reaching and appealing to leisure travelers in America’s top 14 global feeder markets from Argentina to the United Kingdom. Read a summary here.
Surprised? Baby Boomers Spend More Time Consuming Content Than Any Other Generation
It’s not just the Millennials glued to their screens, says a new study, “The Generational Content Gap.” In fact, Baby Boomers are online twice as much at 20 hours per week on average. Reach them in larger numbers between 9 a.m. and noon, while 35% of Gen Xers and Millennials prefer a window of 8 p.m. to midnight. Check out the BuzzStream/Fractl survey results via some handy infographics seen here.
Super Models to Strut Their Stuff at DigMe ’16
While they may lack the measurements and glamour of Gisele Bundchen, we’re introducing new types of super models to the runway when DigMe ’16 convenes in Philadelphia on April 13-14, 2016.
Branding models, social media ROI models, programmatic attribution models, content marketing metric models, influencer metric models, ROAS models. Which ones have the “legs” to go the distance and make the case for increase funding for tourism-related digital activities? Read on.