You can shed light on the importance of collaboration in the tourism, travel and hospitality industry
| col·lab·o·ra·tion | kəˌlabəˈrāSH(ə)n | noun | the action of working with someone to produce or create something |
A new study for the travel, tourism & hospitality industry was just launched by Break The Ice. The 2022 study focuses on the operationalization of collaboration. Through this study we will learn:
- When to take a proactive versus reactive approach to collaboration
- How to make collaboration a sustainable business practice
- The benefits and pitfalls of operationalizing collaboration
- Which organizational departments strategically use collaboration
Break the Ice Media is asking for your help!
- Please take this anonymous survey
- It should take 10-15 minutes to complete
- Results will be publicly available
- Completing the survey by 7/31/22 qualifies you in a random drawing to win a $500 Visa Cash Card
Break the Ice says, “Take the Collaboration Survey and you’ll help us further understand the crucial role that collaboration plays and how different organizations use it to their advantage when creating plans and strategies.”
“Through our work with clients, we have come to believe that collaboration between organizations in the industry can reap benefits for DMOs, cultural attractions, tour operators, accommodations, restaurants, wineries, breweries, activity providers, and every business that is part of the travel, tourism, and hospitality ecosystem. We have been on a quest to learn more about what makes some collaborations successful while others struggle to find their footing…That’s why we embarked on this study. Our goal was to determine how we could leverage collaboration, an essential tool in our toolbox, for a stronger, faster, and better recovery.” — Break The Ice
Results of Break The Ice’s 2020 Collaboration Survey are found here.
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