Destination inspiration comes from DMOs across the USA in the latest roundup of new content, summer campaigns, and a TV sequel.
Visit West Hollywood — There are a lot of creative juices flowing in this city of less than 2 square miles.
They explain what’s behind the latest campaign featuring six local creators, “From culinary and cocktail innovations to wellness, music and design, many of the biggest trends in our culture get dreamed up right here in the creative heart of L.A. This is where you can experience the buzziest brands, styles and tastes—before the rest of the world even knows about them.”
Click to watch the 30-second spot that describes the campaign, “Creators of West Hollywood.”
Visit St. Pete Clearwater — “Ooh, and then what happened?” Now there’s a sequel to “Life’s Rewards” (The Travel Vertical, 5/11/21), a ‘dramedy’ filmed entirely in Pinellas County, in which the show’s characters visit as many attractions and hot spots as possible.
You can stream the second season of “Life’s Rewards,” the original eight-part TV series launched on Amazon Prime by Visit St. Pete Clearwater and co-produced with Visit Florida last May. The filmmaking side was handled by Odyssey, the Studio at Miles Partnership.
Eight new episodes dropped last Friday to continue the story of fictional characters set against the destination backdrop of St. Petersburg, Clearwater, and the Gulf Beaches.
Discover Green Bay — A new website, www.greenbay.com, launched the first week of May 2022. The site is designed by Simpleview to meet the DMO’s goals for intuitive navigation; the ability to easily add content; and a fresh, clean look to represent the destination’s brand and colors that were updated last summer (The Travel Vertical, 7/27/21).
ICYMI: Greater Green Bay Convention & Visitors Bureau, founded 52 years ago, has re-branded as Discover Green Bay with a logo illustrating a “waveball” that derives inspiration from the destination’s pillars—football and water—using the Packers colors and a new tagline, “Beyond Legendary.”
Meet Minneapolis — Here’s the message: “We are a city of change, and we know that meetings are all about change – growth, development and connection. If you’re at Connect Meetings, come see us at booth #503. We would love to tell you more about the city and send you home with a little bit of Prince and self care, thanks to amazing #purplerain candles by Kobi Gregory.
A big thank you to the team at KNOCK Inc. for their partnership in telling the story of Minneapolis.”
Editor’s note: KNOCK Inc. is a woman- and minority-owned, full-experience creative agency.
Visit Tampa Bay — Fueled by record-breaking visitation and growing interest, Visit Tampa Bay will launch a new ad campaign this summer: “Tampa Bay Effect,” calls on visitors to “Relax Boldly,” “Delight Effortlessly” and “Meet Confidently.”
Visit Tampa Bay’s creative agency, FKQ Advertising + Marketing, conducted a custom research study fielded by Downs & St. Germain Research to understand if the Tampa Bay brand and location were reaching its targets successfully. The research insights showed Tampa Bay’s brand personality combines both relaxation and adventure in equal parts and that the destination has sufficient brand recognition rather than leading with Florida.
Discover Santa Maria Valley — This Central Coast California region is positioning itself to appeal to state residents with a “Beat Inflation Vacation,” taking on neighboring destinations to highlight its affordability through price comparisons for hotel, dining, and wine tasting in a TikTok campaign.