According to Sojern‘s State of the Travel Advertising Industry 2019 report, most travel marketers believe that social media spend is sound.
And for DMOs specifically, 48% of all ad spend was digital in 2018 and 73% of all DMOs budgeted for increased spend this year. One in four DMOs reported that Instagram is the most effective tool to:
- target new audiences
- drive reach
- support brand awareness
More and more DMOs are embracing advertising on Instagram, specifically Instagram Stories; 65% report using Instagram Ads this year and 62 percent are using Instagram Stories. Read more here.