‘Sojern in a Nutshell’ Video with Richard Black, GM of Tourism Advertising Sales

Sojern’s Richard Black says, “…We’re out collecting billions of predictive travel intent signals…taking those signals and curating them into advertising programs to make sure you’re driving the most efficient advertising campaigns you possibly can…”

Richard boils down Sojern’s role in helping DMOs successfully tie in with their stakeholders on co-op campaigns. We pick Richard’s brain in a 96-second interview to watch here.