Forbes has published a contributor article recognizing the travel vertical as a leader in visual storytelling. These five trends got the nod:
- Make it about individuals.
- Create a story arc for the hero.
- Make it about experiences.
- Make it useful.
- Provide space for the viewer’s imagination.
A shout out for the story series from Visit Santa Barbara, like the one with a local glassblower. Read more here.
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