With their “Tennessee Vacation Matchmaker” digital advertising campaign, the Tennessee Department of Tourist Development brought home silver and bronze from the 63rd Annual Cannes International Festival of Creativity in Cannes, France last month. Following last year’s win, Tennessee became the first repeat winner at the world’s largest gathering for the creative communications industry…all industries, that is, not just tourism.
Find out what they created and how Tennessee worked with their agency partners to leverage the power of creative data, technology and personalized video that deserves such extraordinary international accolades. Read more here.
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