In this article, “The Destination Marketer’s New Secret Weapon for Targeting Visitors: The Big Data Cocktail,” Doug Lansky, a worldwide authority on destination marketing, explains the ingredient options for creating big data recipes in a how-to for targeting the right audiences.
We feel this is the most comprehensive and objective comparison of attribution and targeting vendors that exists today. It’s a result of two weeks’ research during which Doug contacted each of the data companies three to five times to gain full clarity and produce a super useful infographic.
Matt Clement, Marketing and Partnership Manager of the Fort Worth CVB, will present his cocktail as a case study at DigMe Travel Summit in Philadelphia on April 13-14.
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