Intent vs. Demographics: How Micro-Moments Reshape the Future of Digital Advertising
Look-alikes? Look how many ways Prince Charles is like Ozzy Osbourne — at least to the algorithms that attempt to define us. Because the author of this Forbes article is a digital analyst, anthropologist and a futurist, he spends his days pondering the effects of disruptive technology on business and society. Brian Solis writes:
“At any given point in time, customers will reach for their mobile device and set out to “go, do, buy, learn, and watch” turning to the small screen based on what’s transpiring in real time in their lives (e.g. their situational need and context). Understanding their intentions, context and their expectations for immediacy and relevance, will help marketers more effectively reach their connected customers. But who are these customers and how do marketers reach them in these micro-moments of truth?”
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