CrowdRiff explains that when the response to their #FindingAwesome social media and contest campaign was overwhelming, they wanted to maximize on the 10,000-plus photo and 1,500 video contributions. But how?
Save the Date
Amrita Chandra, Head of Marketing at CrowdRiff and Mary Clare Davis, Director of Travel and Tourism at Get Smart Content will be hosting the upcoming webinar, “How DMOs Engage Travelers with Personalization and UGC” on Thursday, June 29 at 1 p.m. Eastern time.
“Increasing the ROI on the marketing spend and tech stack is the constant challenge of the modern marketer. Learn how using your personalization and UGC in tandem can not only help you maximize the value of each, but can also help you better engage your paid and organic audiences,” Mary Clare commented to The Travel Vertical.
Featured destinations include: Explore Branson, Visit Franklin, and Discover the Palm Beaches.
Is UGC pulling its weight in your digital marketing plan? If some of your best content is found only on your home page, you’re missing lots of opportunities.
One of our past eTourism Summit presenters, Sandee Jordan, Director of Content Marketing at Simpleview shares an article presenting three important engagement boosting techniques for user generated content.
Read Sandee’s insights in her post, found here.
Dive into content marketing; it’s evolving fast, so we should be building plans not just for 2017, but for 2018 and beyond.
- We’re getting better at content marketing.
- Mobile devices get more traffic than desktops.
- Facebook is the 800-pound gorilla in the room.
- Visual content is so fundamentally important.
- Video is a mega-trend across the internet.
- User-generated content is the most trustworthy.
- Paid promotion is a fact of life.
- Personalization is the way to attract away from the competition.
Read on in more detail here.
Nothing can beat UGC for authenticity and shareability. It’s word of mouth on steroids, right? Here’s an insight from digital marketing guru Neil Patel:
Read more here.