In this post published on the company blog at MMGY Global, CEO Clayton Reid, notes, “The day of reckoning is coming for ad tech, but the travel industry is a unique case…In no industry is data as prevalent and available as in travel.”
By the way, big things are happening in Europe…and soon.
“Are you familiar with GDPR? General Data Protection Regulation is an intrinsic part of privacy laws in Europe and will be quite far ahead of regulation in the United States. Basically, if you are dealing with consumer or employee data in any way, you must become compliant with the privacy directives laid down by GDPR. And we believe this approach to data privacy is on its way to the U.S., perhaps sooner than you think.” To Read Reid, click here.