- Fohr Card analyzed 20 million Instagram accounts
- Study indicated 7.8 percent were bots
- Influencer marketing campaigns are projected to hit $1 billion in 2017
- This equates to $80 million wasted, so…
” To make sure digital marketers know whether influencers’ followers are real humans and not bots, Fohr Card resolved to provide marketers and influencers much needed transparency by developing an Influencer Follower Health score.”
Read more about Bots, Lurkers, Actives in an article published by Martech, found here.