- Fohr Card analyzed 20 million Instagram accounts
- Study indicated 7.8 percent were bots
- Influencer marketing campaigns are projected to hit $1 billion in 2017
- This equates to $80 million wasted, so…
” To make sure digital marketers know whether influencers’ followers are real humans and not bots, Fohr Card resolved to provide marketers and influencers much needed transparency by developing an Influencer Follower Health score.”
Read more about Bots, Lurkers, Actives in an article published by Martech, found here.
Who are these people on Instagram with tens or hundreds of thousands of followers, getting paid as influencers? (“Influencers Are Getting Paid How Much Per Post? $300K?” – 9/5/2016.)
Learn more about “How to Find the Right Influencers” in the Content Marketing Track during eTourism LABS in Philadelphia in March.
Influencers: They’ve got perfect hair, exciting jobs and carefree lifestyles portrayed in mini-magazines filled with their own incredible (drone) shots of your fair city…and they get paid on top???
Bloomberg reporter Max Chafkin decided to go underground for 30 days to see whether he could clean up his Instagram profile enough to get someone to offer him cash for his influence. His inside story, “Confessions of an Instagram Influencer,” about climbing the influence ladder, is presented on video and in print here.