Edit your Meta (drill down) and Use Emojis (lighten up) – just two of the useful tips for getting more out of Facebook without opening the wallet wider. Thanks to Dave Serino at TwoSix Digital for sharing this week’s guest post. To read and share “10 Underutilized Facebook Features That Are Free,” click here.
A surprise research result published in Social Times (an AdWeek title) shows that wordier Facebook posts perform better than ultra-short ones. The sweet spot kicks in at 20 words plus. (Check that you’re counting the right text fields in the word count.) Read more here.
Note: Preview the Content Marketing Track at eTourism LABS in Philadelphia, March 14-15, 2017.
The latest research comes from BuzzSumo in an analysis of one billion posts in January 2016. They shared the results, an insane amount of data, with Neil Patel, co-founder of KISSmetrics, data marketing and analytics expert, who explores these points in “How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts,” published on Quick Sprout. Patel says:
Let me quickly summarize the 8 best practices that came from BuzzSumo’s research:
- The best time to post is between 10 PM and midnight of your audience’s local time
- Posts with questions and images get the most engagement
- The best day to post is Sunday
- Posts that link to articles between 1,000-3,000 words get the most interaction
- Short post descriptions get by far the most interaction
- Directly embedded videos get over 6x the interaction of YouTube videos
- Images posted through Instagram get a 23% boost in engagement
- Posts with hashtags get less interaction than posts without hashtags