Utilizing a unique combination of real-time transactional travel data and market research through this partnership, ADARA’s and Longwoods’ joint local, state, national and international DMO clients will have the resources to improve the ROI of initiatives.
Roger Wu, Co-founder of Cooperatize and a past speaker at eTourism LABS, shares a guest post on influencer marketing and measurement. Originally published by the Native Advertising Institute, Roger’s post addresses the rise of influencer marketing as well as the growth of influencer fraud.
Find out how Cooperatize partnered with Adara to figure out: How do we come up with a fair way to measure the effectiveness of travel content? Read more about a first joint campaign with Adara and Destination Gettysburg in which actual travel intent was generated from published articles. The case study is found here.
Jennifer (Hoelzle) Nilsson, former director of the Illinois Office of Tourism, is the new director of destination analytics for Adara. She replaces Matt Clement, who moved on to become marketing director for Arrivalist (see The Travel Vertical, 3/7/17).
In Northern California, Alan Humason has been appointed executive director of the Mendocino County Tourism Commission. A veteran of more than 15 years in the marketing/communications industry, Humason most recently served as executive director of Yolo County Visitors Bureau in California.
Christine Petersen heads the Time Out Digital Business as CEO, following her appointment in February this year. She previously served as both CMO and president of TripAdvisor For Business between 2004 and 2013.
Destination Marketing Association International (DMAI) is refreshing the brand with a new name. Following an eight-month rebrand review with Miles Partnership, Chairman Gary C. Sherwin, CDME and president and CEO of Visit Newport Beach, Inc. and president and CEO Don Welsh announced that DMAI will become Destinations International effective July 2017 during its annual convention in Montreal. Read more here.
Talia Salem, former content and social media manager for Brand USA, has left that post after nearly four years to work as the lead marketing and communications consultant at the World Bank on a pioneer culinary tourism project in India. “This job combines my loves of travel, food, marketing, and sustainable development,” says Talia of her new work as an independent tourism consultant on a variety of tourism-related projects. She adds, “I will continue to teach digital marketing at Georgetown University’s School of Continuing Studies and serve as DC chapter co-leader for Travel Massive.” As CEO of Urban Nomads, Talia will present a Digital Boot Camp session during the 2017 eTourism LABS in Philadelphia.
Matt Clement (Fort Worth CVB alum) has left ADARA to become the new marketing director at Arrivalist, the location analytics company which measures the way people visit places by looking at the changing locations of mobile devices following media exposures. Arrivalist recently announced they signed their 100th client.
In other agency news, ADARA has announced their traveler intelligence and holistic view of website and media effectiveness were recognized in February with the Best Advertising Solution award at the 2017 World Tourism Forum in Istanbul.
Matt Clement, Marketing & Partnership Manager at the Fort Worth Convention & Visitors Bureau, has announced his resignation effective June 1. Congratulations to Matt who will take on the role of Senior Manager – Analytics at ADARA, a leader in digital marketing for the travel industry.
On behalf of the bureau, Mitch Whitten, VP Marketing Communications said, “Since Matt joined our FWCVB marketing team in October 2013 he has been instrumental in implementing progressive advertising and research, growing our Advance Fort Worth partners program and most recently launching the Fort Worth Ale Trail.”
As reported in Something Brief (March 21, 2016) Alison Best, former President & CEO at Visit Oakland, recently left that position. Alison has assumed the role of EVP of Member Engagement at DMAI. Prior to Oakland, Best held executive positions at the Santa Monica Convention and Visitors Bureau. She is the incoming Chair of the DMAI Destination and Travel Foundation.
The most efficient time saving move belongs to Chad Wiebesick, who served for four years as director of social media and integrated marketing at Michigan Economic Development Corporation for the Pure Michigan campaign. Chad is now the new VP of Integrated Marketing and Communications for Ann Arbor CVB. The move has enabled him to reduce his daily 164-mile commute to a mere 3.4 miles.
Drop us a line about who is on the move in your circles.