If you assume that VIDEO is on this great list from TwoSix Digital, you’d be correct! Guess what else makes an appearance…or check out the article here.
With the following research objectives in mind, Destination Analysts surveyed 379,966 people (July 2016-March 2017) to:
- Determine the visitor spending impact and ROI that DMO websites produce for their communities
- Develop profiles of DMO website users
- Use the voice of the user to produce more in-depth performance metrics for DMO websites
In fact, 36.2% of American leisure travelers use a DMO website to plan travel.
What else did we learn? Erin Cummings, President & CEO of Destination Analysts, spoke on “Designing Websites for Tomorrow” at 2017 eTourism Summit and shares the key finding in her powerpoint presentation here.
Sometimes, CrowdRiff just reads your mind…and there’s nothing more useful than a “How-To” article, right? Read more from one of our eTourism Summit sponsors here.
Travel Portland has a slot-machine-inspired “You-can-o-mizer” to show website visitors a new way to explore a content that highlights the possibilities that “You Can, in Portland.”
Simply press “Spin” to see an array of fun accessories adorn Portlanders’ favorite local monster and stop-motion video character, Sasquatch. Keep spinning to see more combinations, all leading to rich content about Portland inspired by Sasquatch’s outfits, then share creations on social media using the campaign hashtag: #YouCanInPortland.
What makes these seven destination websites so special from a visual aspect? We’ll take a closer look at DMO case studies during eTourism LABS in March. Meantime, CrowdRiff chimes in with one point of view about the five trends that deliver the wow factor seen at:
- Visit Faroe Island
- Visit Stockton (CA)
- Destination Cleveland
- Travel Belize
- Visit Saint Paul
- Cape Town Tourism
- Destination Canada
Check out these DMO examples here.