HubSpot has published their latest length and character count for just about everything social on the internet. Get the popular, handy reference guide for Facebook, YouTube, LinkedIn, Instagram, Snapchat, Twitter, and blog posts here.
In 2016, an analysis of 1 million URLs ranking on page one of Google determined the factors that contribute to higher rankings in the search engines.
In a popular article shared more than 2.3k times since December, the author breaks the findings down into eight key pointers with supporting charts and details. Read more here.
Visit Philadelphia, our host city for this week’s eTourism LABS, has an excellent example of a best practice suggestion that was delivered in one of the Digital Boot Camp presentations.
In the session Track 3: Seeding Press Releases with Keywords that Will Result in SEO, it was pointed out that a robust online newsroom provides additional opportunity for creating SEO from a press release. Among the items that belong in a pressroom are executive bios and staff updates.
See this slide outlining the ideal contents of an online newsroom from co-presenter Korena Keys, CEO of KeyMedia Solutions, and a recent example of an expanded press release outlining three V.P. staff changes at Visit Philadelphia. We love it.
To enter the Visit Philadelphia Pressroom, click here.
Go forth and improve your content marketing!
It’s the most frequently cited pain point by attendees at eTourism Summit 2016, as it was in 2015.
Case studies from DMOs focused on content marketing resources and the newest targeting technology offered by the primary platforms: Facebook, Google, Twitter, and Snapchat are on the agenda at eTourism LABS in Philadelphia in March.
Discover one expert’s view on the #1 reason for digital content failure…plus 13 additional reasons. You’re sure to pick up several useful tips from this punchy, opinionated piece from a pro. Read more here.
The topics in this title score high among pain points and takeaways in the eTourism Summit | eTourism LABS community — and this post has had 2.6k shares — so it may be a good time to refresh some of the basics. What are the differences between:
- Content marketing
- Social media marketing
- Search engine optimization
Read more from an expert here.