Visit Philadelphia, our host city for this week’s eTourism LABS, has an excellent example of a best practice suggestion that was delivered in one of the Digital Boot Camp presentations.
In the session Track 3: Seeding Press Releases with Keywords that Will Result in SEO, it was pointed out that a robust online newsroom provides additional opportunity for creating SEO from a press release. Among the items that belong in a pressroom are executive bios and staff updates.
See this slide outlining the ideal contents of an online newsroom from co-presenter Korena Keys, CEO of KeyMedia Solutions, and a recent example of an expanded press release outlining three V.P. staff changes at Visit Philadelphia. We love it.
To enter the Visit Philadelphia Pressroom, click here.