Market research firm comScore indicates that half of all searches will be done by voice; research and advisory firm Gartner says 30 percent of all searches will be screen-less by 2020.
Experts point out differences between the way we write and speak, with voice search framed in a more natural question format. Instead of typing “flights to JFK International Airport,” we’re more likely to ask, “What’s the cheapest flight to New York City on Tuesday?”
We’re advised to think about voice search in terms of keyword phrases rather than key words. “Long-tail key words are how you generate organic search traffic to your website,” says digital marketing expert Neil Patel. “They’re the holy grail of SEO.”
Need inspiration for long-tail keywords? Follow this suggestion from Google. Go to your AdWords account in the free-to-use Google AdWord Keyword Planner and type in a single search word. Then scroll down and click “Get ideas.”
For more tips on optimizing your site for voice search, click here.