Utilizing a unique combination of real-time transactional travel data and market research through this partnership, ADARA’s and Longwoods’ joint local, state, national and international DMO clients will have the resources to improve the ROI of initiatives.
Sojern, the San Francisco-based global digital marketing company, has acquired Facebook and Instagram Marketing Partner Adphorus, which specializes in custom advertising solutions for travel brands. Adphorus, based in Istanbul and Berlin, serves top travel brands including Expedia, Trivago, and Kayak and will continue to operate as a standalone company post-acquisition.
It is also worth mentioning that Sojern is the only Certified Marketing Partner of Google in the travel space. As part of this partnership, Sojern produces joint research projects including the latest on how local, regional and international travelers search, compare and book travel to Australia and New Zealand, found here.
To read more about the unique travel marketing science that aims to simplify the industry’s $100B digital marketing and distribution market, click here.
This study was done before that news of the Facebook data breach broke. Young people’s trust in the company is possibly less prevalent now, which “doesn’t bode well for its future,” reports Axios. It’s not much better with Twitter.
How often do you trust Facebook to do the right thing?
Seventy-one percent of young people ages 18-29 don’t trust Facebook to do the right thing, per a new Harvard Institute of Politics poll. (Click through for responses including Google, Amazon, Twitter, Uber and more.)
There’s a reporting glitch involving the number of international visitors to the USA. This month, the U.S. National Travel & Tourism Office suspended the release of further data on international arrivals to the United States. The last reports issued were from September 2017.
“Programmatic in 10 years’ time kind of disappears. It will be the way that marketing is done as opposed to being one of the ways marketing is done.” – MediaMath
If the 2018 programmatic trends are any indication of this shift, then programmatic is certainly on its way to be the only way marketing is done by 2027. Read more here.