Just tell us all about your greatest effort in 2017 or 2018.
“Visit Austin 2017 Leisure” mobile advertising campaign delivered 10.68% engagement – 21 percent above industry average – and a 1.52% visitation rate, accounting for 191,957 unique visitors to the destination.
AdTheorent, a machine learning-powered predictive advertising company, used its capabilities to target only users within the designated market areas (DMAs) deemed most likely to engage with the ad and visit Austin as a result. The goal of the campaign was to drive visits from key fly and drive markets: Chicago, Houston, New Orleans, Oklahoma City, and Denver. The majority of consumers who visited Austin after viewing the ad did so in the first two months after exposure, while average length of time between first exposure and visitation was 49 days.
To learn more about the campaign strategy and to see a sample of the interactive neighborhood-centric smartphone video in use last summer, click here.
Use FOOD! TwoSix Digital is putting their money where their mouth is, sharing the new and original…10 Golden Rules of DMO Food Promotion for Mobile!
Sure, there are some useful camera tips. And there’s more. For example, how are you teaching your partners to help tell the destination story via the stomach?
To enhance your mouthwatering marketing and delectable digital content, get some really good tips right here.
Related: Free Tips for Becoming an Excellent iPhone Photographer (The Travel Vertical, 2/20/17)
“If you really understand how your iPhone camera works, you can use it to take photos that are so great that nobody will even believe they were taken with the iPhone,” says Emil.
He shares seven little-known tricks for taking incredible photos with an iPhone 6. There are tips for iPhone 5, 7, 8, and X as well.
When you can, invest 30 minutes watching this teaching video or save and share the written photography lesson found here.
Search Engine Land reports: “Back in 2010, Google said page speed was a ranking factor but it was focused on desktop searches…Google has been promising to look at mobile page speed for years now, and it is finally coming.”
Starting in July 2018, Google will officially use mobile page speed as a ranking in their mobile search results.