Travel & Hospitality is one of the four new categories added to The Conversation Prism 5.0. This latest iteration, the first in four years, is newly released. (Note: Conversation Prism 4.0 has been one of the most popular posts in The Travel Vertical.)
Every few years, Altimeter Group futurist|author|digital analyst Brian Solis partners with designer Jesse Thomas to capture the state of social media in a visual. Big changes: 84 companies removed and 141 networks and apps added since 2013.
“Social media continues to reshape our world and how people connect, discover and share.
While some argue that we should drop “social” from the moniker and simply call it “media,”
the reality is that social media is only spreading, evolving
and becoming more pervasive in our life and work.”
– Brian Solis
Digital marketers can use the Conversation Prism poster in a number of ways, including…
- Show any doubters in the C-suite that social media is not a fad
- Share with your team to motivate them on new ways to think about social media
- Study the landscape as you plan your next social media strategy
At the center of the Conversation Prism is Y-O-U. Get a free download or buy the poster. Have a look.
Lexington, Kentucky — You think of thoroughbred horse farms and beautiful countryside, right? Even better than admiring the horses, how about seeing Lexington from the horse’s point of view? Read below for the back story from Gathan Borden at VisitLex and watch the clips (including a behind-the-scenes video) for the best creative you’ve seen lately. Enjoy!
He cites the following examples of strong tourism promotion budgets as sound fiscal policy that translate into massive benefits:
* Every dollar New Mexico invested in its “New Mexico True” campaign generated $7 in tax revenue and $72 in visitor spending.
* The “Lake Erie Love” campaign has been a success for Lake Erie Shores & Islands with every dollar invested multiplying four time in tax revenue returns.
* Nashville’s “Music City” brand has helped attract more than $5 billion in visitor spending, supporting 58,000 job and attracting $1 billion+ in new development.
Read more here.
What do these landmarks have in common that is a number more than 1,000,000?
- Grand Canyon
- Empire State Building
- Golden Gate Bridge
- Statue of Liberty
They each have Instagram hashtags used more than one million times, says Thrillist, who studied the hashtags to create a global list. These USA sites earned a spot among the top 10 most Instagrammed places on earth.
These places made it into the world’s top 50 (ripe for sharing):
- Hollywood Sign, LA
- Willis Tower, Chicago
- Gateway Arch, St. Louis
- Mt. Rushmore, SD
Related: How Many States Has the Average American Visited? (The Travel Vertical, 2/7/17)