Edit your Meta (drill down) and Use Emojis (lighten up) – just two of the useful tips for getting more out of Facebook without opening the wallet wider. Thanks to Dave Serino at TwoSix Digital for sharing this week’s guest post. To read and share “10 Underutilized Facebook Features That Are Free,” click here.
And the good news is…
As of January 2017, well over one-third of American leisure travelers reported having used a DMO website in the past year to research and/or plan travel—a figure that is up nearly 10 percent from July 2009.
Gilad Berenstein, CEO at Utrip.com shares his post discussing how DMOs might capitalize on this finding.
Drawing on the results of a recent published study, “The Impact of DMO Websites” by DMA West Foundation, in conjunction with Destination Analysts and supported by Miles Partnership, Gilad makes several suggestions for DMOs. Read more here.
He cites the following examples of strong tourism promotion budgets as sound fiscal policy that translate into massive benefits:
* Every dollar New Mexico invested in its “New Mexico True” campaign generated $7 in tax revenue and $72 in visitor spending.
* The “Lake Erie Love” campaign has been a success for Lake Erie Shores & Islands with every dollar invested multiplying four time in tax revenue returns.
* Nashville’s “Music City” brand has helped attract more than $5 billion in visitor spending, supporting 58,000 job and attracting $1 billion+ in new development.
Read more here.
Save the Date
Amrita Chandra, Head of Marketing at CrowdRiff and Mary Clare Davis, Director of Travel and Tourism at Get Smart Content will be hosting the upcoming webinar, “How DMOs Engage Travelers with Personalization and UGC” on Thursday, June 29 at 1 p.m. Eastern time.
“Increasing the ROI on the marketing spend and tech stack is the constant challenge of the modern marketer. Learn how using your personalization and UGC in tandem can not only help you maximize the value of each, but can also help you better engage your paid and organic audiences,” Mary Clare commented to The Travel Vertical.
Featured destinations include: Explore Branson, Visit Franklin, and Discover the Palm Beaches.
Things move F-A-S-T in the world of social media. At MMGY Global, eTourism Summit 2016 presenter Shea Carter, VP – Social & Experiential Marketing at NJF, is sharing their most recent roundup on what’s new and newsworthy.
> Among the updates, you’ll notice a couple of Snapchat-related items that painted a less-than-rosy picture for the platform, namely these two articles:
> All that changed a couple days ago, when surprise headlines appeared:
> Quick! To read more updates from the world of social media before things change again, go to MMGY’s post, found here.