Just tell us all about your greatest effort in 2017 or 2018.
To write high-impact emails:
- Don’t say more when you can say less.
- Use strong verbs to hook the reader.
- Avoid negative words when you can use positive words.
- Tighten your writing by eliminating clutter words.
- Get rid of the passive voice.
- Keep it short.
Read this Marketing Sherpa guide to writing better emails with actual words to eliminate (pin it to your wall!) click here.
Some email campaigns are B2B, some are B2C, and they may define success differently – some look for open rates, others look at click throughs, and yet others are counting actual responses.
Convince & Convert, founded by digital marketing expert Jay Baer, extrapolated information resulting from a number of different studies and came up with this guide for the best time and day based on the audience and intended action. Read more here.
They’ve got 3,300+ community submissions featured in their “obsessive drive” to find the best email examples out there. Want your campaign featured? Send it to them.
Meantime, to read what their team of experts says about “How to Make a Really Good eMail,” with examples from brands like Airbnb, Lingo, and Blue Apron, go here.
Related: Survey: Without a Doubt, Consumers Still Love eMail (The Travel Vertical, 8/22/2017)
Change #1 – “If you’ve been using Snapchat, Instagram, or any number of Facebook properties, you know what a story is. It’s a full-screen display of content you can swipe or tap through. Snapchat started it, Instagram ruthlessly copied it, and then Facebook even more ruthlessly tried to make Stories a thing in every product it makes.
Now the Stories format is coming to Google search.
Google isn’t saying when AMP stories will fully launch or where they’ll appear when they do. But it’s pretty easy to guess: you can probably imagine that these will surface in the ‘Top Stories’ carousel on Google, on the Google feed on Android phones, and wherever else makes sense.
But will they stick around or disappear like other stories? Will they be little circles at the top of your search results? Will they show up in the ‘Ten Blue Links’ section of Google search? All questions Google won’t answer just yet.” – (The Verge, 2/13/2018)
Change #2 – A few hours later, Google announced it’s bringing AMP (Accelerated Mobile Pages) to Gmail to make emails more interactive.