- Face recognition
- Conversational chatbots
- Artificial intelligence
- Streamlining online MICE bookings
- Curated venue network for rapid bookings
Read more from Tnooz here.
Using just code and the web, a data scientist follows two random people and learns just how much our anonymous location data says about who we are…and what we’re doing…like, all the time.
Find out how they did it in this write up from Fast Company here.
Digital tourism marketing is no longer a kid, yet still a teenager who doesn’t quite know what to be when it grows up.
At our 18th Annual eTourism Summit last week, around 250 members of our community reflected on what adulthood will require for our craft and what we’ll be talking about by the time our 21st birthday arrives.
Overheard at #eTS17: “Organic is a word you’ll only find in Whole Foods.”
Here’s a quick glimpse of five overarching themes among the things we learned. Stay tuned for more takeaways in our weekly newsletter TheTravelVertical.com and tweet your thoughts for sharing at #eTS17:
- AI is the trickiest AND the most promising technology for DMOs. Google’s Kyle Duffy says the “mobile first” mantra has shifted to “voice first” and “uber speed” and that machine learning is changing the way search surfaces content. P.S. That’s both good and bad.
- We’re living in a (snackable) video world NOW…And when in doubt, put your efforts into filming cute animals.
- Authenticity (still) matters. Will Seccombe explained why the public’s massive lack of trust in institutions presents a huge opportunity for DMOs.
- Educate and inspire at every stage of the funnel because shareable activities and experiences (read: emotional connection) beat “deals” every time. Oh, and remember, Facebook has at least 100 personal data points for re-targeting.
- Millennials are older than you think.
Watch for participants’ Key Takeaways from eTourism Summit 2017 in a future issue of The Travel Vertical.
And that concludes the 18th Annual eTourism Summit.
Thank you all so much for being here and for being such an important part of our wonderful community.
See you at #eTS18.
Fascinated by travel startups? Funding is booming.
You’ll get to judge a few when this year’s bright shiny new objects each present in a 5-minute pitch at eTourism Summit’s annual Shark Tank.
- Sandy Shanman, COO, ChefsFeed and Robin McClain, VP Marketing, Destination DC
- Jeffrey Weibel, Chief Marketing Officer, Flip.to and Scott Schult, VP Marketing, Visit Myrtle Beach
- Jonathan Ramirez, Market Developer, Umbel and Katie Cook, Digital Marketing Director, Austin CVB
- Jay Kinghorn, Director of Communications and Digital Strategy, Utah Tourism
Did you know? “A flood of travel-focused investors, incubators, accelerators and entrepreneur support programs have launched to connect promising travel startups with capital, mentorship and resources. But all is not entirely rosy; big travel companies continue to get bigger, making it more difficult for startups to compete.” – Phocuswright
Anyone who wants to take a deep dive into the “State of Travel Startups 2017” in a new research report ($495) can find the following information here:
- Travel startup funding analysis by year, brand and region
- Startup landscape for key industry segments – air, lodging, private accommodation and ground transportation
- Startup landscape for leading business models – booking, mobile, peer-to-peer, content and more
- Top 20 active investors
- Why AI is the trend to watch