Just like soiled diapers, there’s a saturation point and it looks like Facebook needs a change. Teens like YouTube best.
In their latest earnings call, Facebook admitted that 185 million U.S. and Canadian users leaves little or no room for growth, according to Bloomberg. Among teens, 95 percent have a smartphone, 45 percent are online nearly constantly, and only 10 percent say Facebook is their preferred platform.
Facebook is no longer the dominant online platform among teens
In a new Pew Research Center poll among teens, Facebook use took a nose dive to fourth position.
(Don’t feel bad, though. Bloomberg reports that current U.S. advertising revenues at Facebook stand at a “staggering” $23.59 per user per quarter.)
“Teens, Social Media & Technology 2018” Pew Research Center findings are found here.