Take key words, for example.
- 2001 – Key word stuffing
- 2008 – Key words in important places (title, meta description, URL, H1, content, etc.)
- 2018 – Solving the searcher’s query matters most
To check the three must-haves for SEO today as well as the three nice-to-haves, click here.
Related: The Periodic Table of SEO Success Factors (The Travel Vertical, 12/13/2017)