Quick, play “The Oregon Trail” now because it’s gone after December 16.
It’s 1848 all over again…with a twist. Travel Oregon and its agency Wieden+Kennedy are out with a new campaign promoting tourism that reimagines the super popular 1971 classic computer game, “The Oregon Trail.” Additional media partnerships include BuzzFeed, Atlas Obscura, Undertone and Reddit.
Travel Oregon’s social media agency Sparkloft is running a paid social campaign across Facebook, Twitter and Instagram. The DMO is also leveraging online video and audio assets through its media buy.